Credits
CCO — Manuel Wenzel
CD — Reto Clement
Senior Copywriter — Martin Stulz
Senior Art Direction — Katha Binder
CCO — Manuel Wenzel
CD — Reto Clement
Senior Copywriter — Martin Stulz
Senior Art Direction — Katha Binder
For 30 years, the Ronald McDonald Children's Foundation has offered parents of seriously ill children overnight accommodation near the hospital. In this anniversary campaign, for the first time the emphasis falls not on the suffering of the little ones, but on that of the parents. My role: idea and execution.