Back to work

Happy
Meal

McDonald's Switzerland TBWA\Zürich 2024 Art Direction

For McDonald's Switzerland, we created a Happy Meal campaign that shows kids are always welcome. Developed at TBWA\Zürich by CCO Manuel Wenzel, CD Reto Clement, and Senior Copywriter Martin Stulz. My role: idea and execution.

Happy Meal campaign animation
Campaign image 1
Campaign image 2
Campaign image 3
Campaign image 4
Campaign image 5
Credits
CCO — Manuel Wenzel
CD — Reto Clement
Senior Copywriter — Martin Stulz
Senior Art Direction — Katha Binder
© All work remains property of the respective agencies and clients.
.
Hi, I am Katha.
Hi, I am Katha.
.

 

© All work shown on this website remains the property of the respective agencies and clients. The projects are presented solely to showcase my personal contributions and creative work over the past years. If you believe any credit is missing or would like content removed, please contact me.