SUNRISE is a campaign celebrating every kind of family — from best friends and ex-partners to grandparents, cousins, and chosen families. Through bold typography and multilingual headlines, the campaign shows that connection today goes far beyond traditional definitions of family. Developed at thjnk. First Idea by Copywriter Tobias Jetter. Execution and Rollout by me. CDs Luca Santchis and Maira Weidmann. Produced by Farbfilm.