FRANKLY is a campaign for the digital pension solution by Zürcher Kantonalbank, showing how easy pension saving can feel through a surreal CGI cloud world. The campaign appeared across TV, OOH, DOOH, and online, creating a new visual identity for the brand. Developed at TBWA\Zürich by Copywriter Sarah Rüegger, CD Angelo Sciullo, CCO Manuel Wenzel, with production by Zweihund.
HL:
Plan your retirment lighthearted.
SUBLINE;
With frankly, your digital retirement planner.
