EMOTITELLING is a McCafé campaign built entirely with emojis, telling coffee stories across DOOH, OOH, online, social media, the McDonald’s app, and restaurants throughout Switzerland. Developed at TBWA\Zürich by CCO Manuel Wenzel, CD Reto Clement, Copywriters Sarah Rüegger and Wolf Gärtner, and Video/Animation by Domenico Catena.
COPY: SIMPLY GOOD COFFE.
