Katharina Binder · Business Transformation & Innovation · Hyper Island 2026
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Is uniqueness the only value we have?
“In a world where AI can do almost everything, what will people value us for?”Client brief, Ryokan Senpokaku, Toba
My finding along the way: we designed a principle we didn’t practise.
Katharina Binder Learning Journal, Business Transformation & Innovation Part-Time MA Digital Innovation & Strategic Leadership, Hyper Island 4 October 2026
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MY QUESTION
Is uniqueness the only value we have?
Each chapter tests it from a different angle.
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AI drafts.
I take the principle we designed for the client and finally apply it to myself: AI backstage, people frontstage.
My principles
My perspective comes first I form my own view, research and idea before I open an AI tool. Otherwise the result is only AI. People discuss before anyone prompts or votes Disagreements are argued out by the team first. AI and voting tools can inform a decision, never settle it for us. AI drafts, people decide AI can sort, summarise, draft and build. The judgement, the choice and the responsibility stay with us. Verify before it reaches a client Every number, quote and source is checked against the original. AI-researched claims are not cited until I have found the primary source. Ethics and law are part of the design When I design with AI, consent, what is stored, for how long, who can access it and the local legal framework are part of the concept and of the presentation, not a risk to hide. No personal details in an LLM I don’t enter my own or other people’s personal details. Teammates, guests and clients are anonymised first. Protect what is uniquely ours AI tends towards the most probable answer. The improbable recombination, the better line, the better visual and the debate about them stay human. A team AI agreement at every kick-off Before a project starts, we agree together where and how we use AI, and who checks what. Declare it specifically I name what AI did, where, and what I changed or overrode. A generic statement is not a declaration.
When I use AI, and when I don’t
Yes Structuring my notes and sources First drafts I will rewrite Prototyping and building, like this site Checking my argument for gaps Not without people first Settling a team disagreement Choosing the idea we present Numbers and facts for a client, unverified Anything with personal data
What changed in this module
I used AI to build most of our client presentation and, as a team, to settle disagreements. It was fast and peaceful, and nobody owned the decisions. I also shared teammates’ names and feedback with an LLM while preparing this Research Activity, against Hyper Island’s guidance. Principles 2, 6 and 8 are new because of this.
Katharina Binder, Creative Director in the making
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