Back to work

Iced
Caffè
Latte

McCafé Switzerland TBWA\Zürich 2023 Art Direction

A summer campaign for McCafé positioning the Iced Caffè Latte as the starting point for spontaneous adventures — with animated DOOH, online, and social content. A giant melting ice cube at Zurich Stadelhofen challenged passersby to scan a QR code before it disappeared. My role: idea and execution.

Iced Coffee campaign image 1
Iced Coffee campaign image 2
Iced Coffee campaign image 3
Iced Coffee campaign image 4
Iced Coffee campaign image 5
Iced Coffee campaign image 6
Iced Coffee campaign image 7
Press
Werbewoche — McCafé und TBWA\Zürich starten eiskalt in den Sommer
Credits
CCO — Manuel Wenzel
CD — Reto Clement
Copy — Sarah Rüegger
Video / Animation — Domenico Catena
Senior Art Direction — Katha Binder
© All work remains property of the respective agencies and clients.
.
Hi, I am Katha.
Hi, I am Katha.
.

 

© All work shown on this website remains the property of the respective agencies and clients. The projects are presented solely to showcase my personal contributions and creative work over the past years. If you believe any credit is missing or would like content removed, please contact me.