THE NEW ICED CAFFÈ LATTE is a summer campaign for McCafé, positioning the drink as the starting point for spontaneous summer adventures through animated DOOH, online, and social content. To launch the campaign, a giant melting ice cube at Zurich Stadelhofen challenged passersby to scan a QR code before it disappeared to unlock an Iced Caffè Latte offer in the McDonald’s app. Developed at TBWA\Zürich by CCO Manuel Wenzel, CD Reto Clement, Copywriter Sarah Rüegger, and Video/Animation by Domenico Catena.
