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Frankly

Zürcher Kantonalbank TBWA\Zürich 2023 Senior Art Direction

A campaign for the digital pension solution by Zürcher Kantonalbank, showing how easy pension saving can feel through a surreal CGI cloud world. The campaign appeared across TV, OOH, DOOH and online, creating a new visual identity for the brand.

Press — werbewoche.ch
Frankly key visual

HL: Plan your retirement lighthearted.
Subline: With frankly, your digital retirement planner.

Frankly mobile
Frankly campaign
Credits
CCO — Manuel Wenzel
CD — Angelo Sciullo
Copywriter — Sarah Rüegger
Production — Zweihund
Senior Art Direction — Katha Binder
© All work remains property of the respective agencies and clients.
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Hi, I am Katha.
Hi, I am Katha.
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