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Big
Tasty

McDonald's Switzerland TBWA\Zürich 2024 Art Direction

A campaign for McDonald's Switzerland celebrating the launch of the new Big Tasty Sauce with a simple and bold visual concept — also available as Big Tasty Mexican. My role: idea and execution.

Big Tasty campaign
Credits
CCO — Manuel Wenzel
CD — Reto Clement
Senior Copywriter — Martin Stulz
Production — Stories AG
Senior Art Direction — Katha Binder
© All work remains property of the respective agencies and clients.
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Hi, I am Katha.
Hi, I am Katha.
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